|Let’s meet again in Munich, at BMW, on October 7, 2021.|
On October 7, Alexander Buresch will show how BMW IT wins and retains customers. The Group CIO invites us to Munich to learn about the “Emotional Virtual Experience” and other parts of the customer journey. At the last CIOmove, this up-close experience unfortunately could not be realized due to Corona. Now we can show it at the IT headquarters and at the adjacent BMW branch. However, we are still limited: Only 30 vaccinated or recovered people are allowed to join the new Customer Journey, which is groundbreaking for all industries. So register quickly here!
|Anyone wondering whether their company is still approaching the customer in a contemporary way should experience this CIOmove @home. As the name suggests, the “Emotional Virtual Experience” can be experienced virtually. However, emotion only comes up to a limited extent on the laptop. For that, it is necessary to embark on the customer’s journey yourself. We have enriched the experience with background knowledge from it’s creators.|
Here is the entire agenda for Thursday, October 7, 2021:
14:00 – 14:30
Get-together in the BMW Innovation Space with aperitif, getting to know each other & group allocation. Location: BMW Group IT Center, Bremer Str. 6, 80807 Munich, Germany.
From 14:30 Kick-Off:
Introductory words by Alexander Buresch, Group CIO, and Mark Lengning, Head of Marketing BMW Germany (requested), on the digitalization of the customer journey.
15:00 ITZ Tour (theory):
Guided tour in 2 groups at the BMW Group IT Center, Bremer Str. 6, 80807 Munich.
1st stop: UX Live Center + guided tour with Astrid Stangler, Vice President Group IT Enabling Processes, and Ralf Kellner, Head of UX Live Center
2nd stop: VR/AR keynote presentation by Thorsten Achenbach, Vice President Idea to Offer and Quality + Dr. Frank Ramsak, Head of Vehicle, System and Component Design, Integration and Verification.
17:00 Guided tour BMW branch (practice):
Location: Branch Frankfurter Ring 35, 80807 Munich.
1st stop: Digitalization PoS: Presentation of the Retail Sales Portal and vehicle configurator EVE
2nd stop: Product presentation iX by Patrik Nebel, Product Manager of iX
18:30 Tour of the BMW Group Classic:
Classic BMW, Mini and Rolls-Royce automobiles and motorcycles are on display. In the glass workshop, we can watch how the classic car mechanics take care of their treasures. Location: BMW Group Classic, Moosacher Str. 66, 80809 Munich.
20:00 Dinner @ BMW Exec Casino
CIOmove dinner at the BMW four-cylinder tower. The executives casino will open it’s doors to the CIOmove community. Location: Petuelring 130, 80809 München