Anette Hamann

Beiersdorf Company Principles: We direct all our efforts in all parts of the world to the needs of our customers and the demands of the market. We develop, manufacture, and distribute brand products of reliable quality and of high benefit to the consumer. Our company is uniform throughout the world, while at the same time it takes into account the requirements of each of our diverse markets. We concentrate our activities on areas in which we possess mature competence with the goal of being among the world's leading suppliers. We believe in fair, aggressive competition. We work continually for good profits, because they are a precondition for the company's successful long-term development. We believe that creative, needs-oriented research and development is a critical element for the company's security in the future. We do business in an ecologically responsible manner to protect the environment and natural conditions of our life. We cultivate open communication and reliable, long-term cooperation with our business partners and other social groups. We consider the qualifications, involvement and performance of our employees to be the decisive elements in Beiersdorf's success. As a result, we have a responsibility towards our employees.