Mustafa Yazici

Mustafa Yazici is CIO of the world's most famous liqueur brand and one of the top 10 spirits in the world, Jägermeister since June 2022. Jägermeister currently serves over 150 countries. Previously, as Managing Director, he built up the IT platform company and the digital unit of ALDI Nord, one of the leading discounters in Europe.

A resilient and pragmatic CDO/CIO/MD with outstanding knowledge of business, digital and IT, who excels in the variable business environment of change, combining expertise, leadership experience and strategy execution.

Drives and develops new data-driven business models and creates a data-driven mindset within organisations to find solutions and approaches to optimise revenue.

Wilhelm Mast founded our company Jägermeister in 1878 in Wolfenbüttel. Our company’s history is almost as bold and unconventional as the Jägermeister brand itself – a small family business that went on to write an international success story and carve out a home in countless places around the world. The common theme throughout the years is our masterful balance of tradition and innovation. We’ve always stayed true to our roots and our core values, while also daring to break new ground over the decades.