Ricardo Diaz-Rohr

Ricardo Diaz-Rohr

CIO of Emil Frey,

Linked In

Industry: Automobile trade

Turnover: > 11 bn CHF

Employees: > 22.000

The Emil Frey Group is a Swiss group of companies active in the European automobile trade. The Group also includes various companies that provide automotive, financing and insurance services.

Previous participations
  • 2019 in USA, 2021 in Germany and 2022 in Switzerland as CIO at Emil Frey Group


11,09bn €


3 k


The Emil Frey Group has over 90 years of experience in the automotive industry. Its credo, we sell quality products at fair prices, we perform professional work at fair prices, we serve all customers promptly and conscientiously, it has remained faithful to this day. The present and future of the automotive industry stand and fall with the personal, professional and affordable commitment of each individual employee. In 1935, Emil Frey, the founder of the company, formulated the above quality requirements in a concise manner in a customer letter. They are firmly anchored in the company's philosophy and contribute to the Emil Frey Group's excellent reputation among the general public and the long-term trust of its customers.

  • August 2017 – present: CIO at Emil Frey Group, Switzerland
  • April 2014 – June 2017: CIO at Media Saturn Holding & CEO Media Saturn IT Services GmbH
  • May 2005 – March 2014: MD/Senior Vice President IT at EnBW
  • January 2002 – April 2005: Vice President Information Management, CIO at Lufthansa Cargo AG
  • January 1998 – December 2001: VP Information Management at Lufthansa
  • 1997 – 1998: General Project Manager Information Management at Lufthansa
  • 1995 – 1997: Senior Manager Distribution Strategy & Controlling at Lufthansa
  • 1989 – 1993: Business/Managerial Economics at Johann Wolfgang Goethe-Universität, Frankfurt am Main, Diplom-Kaufmann