Partner since 2026
Basic Facts
Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services - now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.
Delegates
Siegfried Schallenmueller (Siggi) ist Head of Digital Innovation EMEA at AWS, working with customers both sharing on Amazon’s culture and best practices in areas such as open innovation, customer centricity, AI strategy and adoption as well as creating new digital products and services.He joined Amazon Web Services (AWS) in 2019, building the innovation advisory team in EMEA with focus on key themes as Customer Centricity, Digital Eco-System Innovation and Data Monetization.Prior to AWS he held senior management roles with major Global system integrators (Siemens, NTT) as Global SVP of Professional Services and Industry Solutions and EMEA Head of Customer Experience. Customer experience has always been his passion in B2C and B2B environments, running B2B service operations, e.g. working with leading retailers and utilities on personalized 1:1 e-commerce experiences.He lectures at various business schools on innovation, New Ways of Working and Customer Relationship Management.Siggi lives with his family in Dubai, UAE.