Day 2

Friday, July 9:

8:00 a.m. to 09:30 a.m.: Corona tests and breakfast
At Hotel Nestor in Ludwigsburg, Stuttgarter Straße 35/2
Please note: Testing will take place before breakfast. Because of the delta version of the virus, we now will test everybody – even vaccinated participants!

9:45 a.m.: Walk to the riding hall
Königsallee 43, Ludwigsburg

10:00 a.m.: Mattias Ulbrich, CIO of Porsche
Change is the new normal: The Taycan is just the beginning!
Both in its product portfolio and in its digital strategy, Porsche is living the change: electrification, digital products and the redesign of internal processes with AI are becoming reality.
Mattias Ulbrich, CIO Porsche AG and CEO Porsche Digital GmbH provides insights into how the digital strategy is being implemented in practice and the role played by Porsche IT and the subsidiary Porsche Digital.

10:45 a.m.: Martin Hofmann, Consultant for Strategic Customers, Salesforce
Transformation needs culture – and platforms
During his time as Group CIO at Volkswagen, Martin Hofmann established four platforms (SAP, Azure, AWS and Salesforce). His opinion: “Digital transformation doesn’t work at all without platforms.” Further theses:

  • We will not get out of “small-small thinking” if we do not offer an IT architecture for permanent change – i.e., platforms.
  • Anyone who has digital transformation as a goal will never get there. If you give your employees a goal as big as digitization, you force them to think in long-term cycles. This means they can no longer deliver in the short term. As a result, acceptance for IT falls away.
  • Live a corporate culture where employees look at the next three years – not their remaining lifetime.

11:30 a.m. – 4:00 p.m.: Neckar bike tour
From the riding hall, we continue on bicycles. We cycle along the Neckar to Marbach (11 kilometers) or for the sporty ones: to Besigheim (+27 kilometers). If the fresh air on the way is too much for you, you can take a walk through Marbach before a shuttle takes you to Besigheim for lunch.

2:30 p.m. – 4:30 p.m.: Lunch
At the Marktwirtschaft restaurant, Besigheim

4:30 p.m. – 6:00 p.m.: Leisure Time
At the Parkhotel Heilbronn

From 7:30 p.m.: Evening program at the “Alte Reederei”
Food, drinks and music on the Neckar.
Shuttle back to the hotel.