Robert Plawiak

Robert Pławiak is CIDO / CTO at Polish multinational pharmaceutical company Polpharma, where he is responsible for all aspects of digitalisation and technology areas of IT & OT processes.

Prior to this role, he was President and Group CIO at logistics firm ILS for over four years, where he implemented many changes in business processes in the pharmaceutical and healthcare industry.

In his career, Pławiak has developed and implemented IT strategies, increasing cost efficiency in IT, and has implemented team and digital transformations in technology divisions for which he was responsible at a national and international scale.

His greatest successes include the IT transformation of the PZU Group; the implementation of a new and innovative solution to support Guidewire insurance processes (the largest project of this type in Poland at the time); IT change and transformation in the EFL Group; the creation of an IT system for the distribution of Covid-19 vaccines during the pandemic; and launching IT systems supporting migrants from Ukraine during the war. 

Robert Plawiak

Robert Pławiak is CIDO / CTO at Polish multinational pharmaceutical company Polpharma, where he is responsible for all aspects of digitalisation and technology areas of IT & OT processes.

Prior to this role, he was President and Group CIO at logistics firm ILS for over four years, where he implemented many changes in business processes in the pharmaceutical and healthcare industry.

In his career, Pławiak has developed and implemented IT strategies, increasing cost efficiency in IT, and has implemented team and digital transformations in technology divisions for which he was responsible at a national and international scale.

His greatest successes include the IT transformation of the PZU Group; the implementation of a new and innovative solution to support Guidewire insurance processes (the largest project of this type in Poland at the time); IT change and transformation in the EFL Group; the creation of an IT system for the distribution of Covid-19 vaccines during the pandemic; and launching IT systems supporting migrants from Ukraine during the war. 

Dr Maik Herfurth

Dr Maik Herfurth has been CIO at Tecan Group since June 2021, where he has defined and implemented a new IT strategy for digital transformation with a focus on cloud first, digital platforms, IT governance and data and process excellence.

Tecan is a leading global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics. The company specialises in the development, production and distribution of automated workflow solutions for laboratories in the life sciences sector. Its clients include pharmaceutical and biotechnology companies, university research departments, forensic and diagnostic laboratories. 

 

Dr Maik Herfurth

Dr Maik Herfurth has been CIO at Tecan Group since June 2021, where he has defined and implemented a new IT strategy for digital transformation with a focus on cloud first, digital platforms, IT governance and data and process excellence.

Tecan is a leading global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics. The company specialises in the development, production and distribution of automated workflow solutions for laboratories in the life sciences sector. Its clients include pharmaceutical and biotechnology companies, university research departments, forensic and diagnostic laboratories. 

 

Rolf Bischofberger

 

We support Swiss SMEs in their international business and help innovative foreign companies to establish in Switzerland. This is how we create added value for our clients and prosperity for Switzerland.

 

Our mission: Enabling new business

We support Swiss SMEs in their international business and help innovative foreign companies to establish in Switzerland. This is how we create added value for our clients and prosperity for Switzerland.

 

Our vision
Swiss SMEs realize their international business potential in new and existing markets. Switzerland is the first choice of location in Europe for innovative foreign companies.

 

Our strategy

·        We provide Swiss SMEs with information, services and contacts for their entire internationalization process.

·        We target innovative foreign companies and provide them with information, services and contacts in Switzerland.

·        To this end, we work together with a unique network of national and global partners and, together with the FDFA, operate offices in 31 countries.

·        Like our services, we gear our partner network and our locations to the needs of our clients.

 

OUR POLITICAL MANDATES

As a non-profit organization, we provide a public service for our clients on behalf of the Swiss Confederation (State Secretariat for Economic Affairs SECO) and the cantons. The Swiss Confederation (State Secretariat for Economic Affairs SECO) has been mandating us to promote exports since 1927, and SECO and all cantons have been mandating us to promote Switzerland as a business location since 2008. Since 2016, S-GE has in particular been promoting the export of Swiss cleantech solutions on behalf of SECO and the Swiss Federal Office of Energy (SFOE). After three pilot years (2017-2019), the marketing of Switzerland Innovation has been integrated into the investment promotion mandate. Our mandates form important pillars of Switzerland’s national economic promotion and foreign economic policy. They complement each other and by fulfilling them S-GE creates synergies, based on the combined expertise for the promotion of international business. The Liechtenstein Office of the National Economy mandates S-GE to support Liechtenstein SMEs in their international business.

 

Head of Strategic Projects + IT

·        Development of the IT strategies

·        Digitalization – realignment of IT to the needs of the new business models.

·        Enterprise architecture management / cloud integration (AWS, Azure / MS-365)

·        Project management and project control

·        Development of CRM strategy and implementation of Microsoft Dynamics CRM

·        Intranet and collaboration platform Microsoft SharePoint / process automation

·        Finance and Human Resource ERP platform; Microsoft Dynamics AX

·        Various other digitalization projects in the areas of HR, BI/Analytics/MDM

·        Full outsourcing of IT infrastructure operations, including provider change and transition

·        Development and leadership of strategic project portfolio management & reporting

·        Development of process management (BPMN) 

 

Management of the export promotion measures program – to support the order and employment situation in Switzerland – Budget volume CHF 35 million.             

 

Formation of industry clusters and conception and development of export platforms for the marketing of Swiss products and services under a common umbrella brand abroad in the areas of cleantech (Cleantech Switzerland), medical technology (Medtech Switzerland), medical tourism (Swiss Health) and architecture, engineering and design (ingenious switzerland) within the framework of public-private partnerships.

 

Winterthur Insurance

Program Director IT – FOM (Finance Operational Model)

·        Joint program management (together with the Program Director Business) for the implementation of a new, group-wide business model for the finance area based on various SAP modules. Successful implementation in Switzerland in 2006. Project size; at times up to 96 project members (business, IT and external). Project budget 1st phase 44 Mio CHF

Head of IT Corporate Centre & Common Applications    

·        Director and member of the IT Management Committee (ITMC) of Winterthur Group, reporting directly to the Group CIO. Head of department with 5 directly reporting sectors for application development and maintenance. Responsible for 100 employees

 

Head of IT Operation Centre (OPC)         

·        Vice President and member of the IT Management Team of Winterthur Switzerland. Reporting directly to the CIO Switzerland, budget responsibility for 4-10 Mio CHF. Operation and extension of all IT applications and systems of the OPC (Call Center)

·        Project management for the development and implementation of a CRM solution (Campaign Mgmt / analytical and operational CRM)

·        Development of a group-wide CRM Capability Model and IT strategy for the sales department

Rolf Bischofberger

 

We support Swiss SMEs in their international business and help innovative foreign companies to establish in Switzerland. This is how we create added value for our clients and prosperity for Switzerland.

 

Our mission: Enabling new business

We support Swiss SMEs in their international business and help innovative foreign companies to establish in Switzerland. This is how we create added value for our clients and prosperity for Switzerland.

 

Our vision
Swiss SMEs realize their international business potential in new and existing markets. Switzerland is the first choice of location in Europe for innovative foreign companies.

 

Our strategy

·        We provide Swiss SMEs with information, services and contacts for their entire internationalization process.

·        We target innovative foreign companies and provide them with information, services and contacts in Switzerland.

·        To this end, we work together with a unique network of national and global partners and, together with the FDFA, operate offices in 31 countries.

·        Like our services, we gear our partner network and our locations to the needs of our clients.

 

OUR POLITICAL MANDATES

As a non-profit organization, we provide a public service for our clients on behalf of the Swiss Confederation (State Secretariat for Economic Affairs SECO) and the cantons. The Swiss Confederation (State Secretariat for Economic Affairs SECO) has been mandating us to promote exports since 1927, and SECO and all cantons have been mandating us to promote Switzerland as a business location since 2008. Since 2016, S-GE has in particular been promoting the export of Swiss cleantech solutions on behalf of SECO and the Swiss Federal Office of Energy (SFOE). After three pilot years (2017-2019), the marketing of Switzerland Innovation has been integrated into the investment promotion mandate. Our mandates form important pillars of Switzerland’s national economic promotion and foreign economic policy. They complement each other and by fulfilling them S-GE creates synergies, based on the combined expertise for the promotion of international business. The Liechtenstein Office of the National Economy mandates S-GE to support Liechtenstein SMEs in their international business.

 

Head of Strategic Projects + IT

·        Development of the IT strategies

·        Digitalization – realignment of IT to the needs of the new business models.

·        Enterprise architecture management / cloud integration (AWS, Azure / MS-365)

·        Project management and project control

·        Development of CRM strategy and implementation of Microsoft Dynamics CRM

·        Intranet and collaboration platform Microsoft SharePoint / process automation

·        Finance and Human Resource ERP platform; Microsoft Dynamics AX

·        Various other digitalization projects in the areas of HR, BI/Analytics/MDM

·        Full outsourcing of IT infrastructure operations, including provider change and transition

·        Development and leadership of strategic project portfolio management & reporting

·        Development of process management (BPMN) 

 

Management of the export promotion measures program – to support the order and employment situation in Switzerland – Budget volume CHF 35 million.             

 

Formation of industry clusters and conception and development of export platforms for the marketing of Swiss products and services under a common umbrella brand abroad in the areas of cleantech (Cleantech Switzerland), medical technology (Medtech Switzerland), medical tourism (Swiss Health) and architecture, engineering and design (ingenious switzerland) within the framework of public-private partnerships.

 

Winterthur Insurance

Program Director IT – FOM (Finance Operational Model)

·        Joint program management (together with the Program Director Business) for the implementation of a new, group-wide business model for the finance area based on various SAP modules. Successful implementation in Switzerland in 2006. Project size; at times up to 96 project members (business, IT and external). Project budget 1st phase 44 Mio CHF

Head of IT Corporate Centre & Common Applications    

·        Director and member of the IT Management Committee (ITMC) of Winterthur Group, reporting directly to the Group CIO. Head of department with 5 directly reporting sectors for application development and maintenance. Responsible for 100 employees

 

Head of IT Operation Centre (OPC)         

·        Vice President and member of the IT Management Team of Winterthur Switzerland. Reporting directly to the CIO Switzerland, budget responsibility for 4-10 Mio CHF. Operation and extension of all IT applications and systems of the OPC (Call Center)

·        Project management for the development and implementation of a CRM solution (Campaign Mgmt / analytical and operational CRM)

·        Development of a group-wide CRM Capability Model and IT strategy for the sales department

Tobias Rölz

 

Tobias is responsible for Market & Digital Services of the Komax Group and a member of the Executive Committee. In 2017 Tobias started at Komax being the VP for Global IT and all digital Services and was promoted July 1st 2020. He is responsible for all Sales and Service activities globally as well as   – beside the classical IT business – all digital services Komax is offering to its customers. Tobias passion are the development and implementation of digital strategies – jointly with his peers, colleagues and his sales and service-team.

Before working for Komax Tobias was working 9 years for Hilti in the principality of Liechtenstein and 10 years for Continental in Germany and China. Tobias owns an executive MBA from the Kellogg School of Management in Evanston (USA) and the WHU in Germany as well as a German Diploma in Information Technology. Privately he is married and has two kids in the age of six and four. 

 

Als Pionier und Marktführer der automatisierten Kabelverarbeitung versorgt Komax ihre Kunden mit innovativen, zukunftsfähigen Lösungen in allen Bereichen, in denen präzise Kontaktverbindungen gefragt sind. Komax stellt Serienmaschinen und kundenspezifische Anlagen für alle Automatisierungs- und Individualisierungsgrade her. Qualitätssicherungsmodule, Testgeräte sowie intelligente Vernetzungslösungen runden das Portfolio ab und sorgen für eine sichere und effiziente Produktion. Komax konzentriert sich schwergewichtig auf vier Marktsegmente: Automotive, Aerospace, Telecom/Datacom und Industrial.

Global lokal

Komax ist ein global tätiges Schweizer Unternehmen, das in Europa, Nord- und Südamerika, Asien sowie in Afrika produziert. Es erbringt über Tochtergesellschaften und unabhängige Vertretungen Verkaufs- und Serviceunterstützung in über 60 Ländern lokal vor Ort. Damit verfügt Komax über eine einzigartige globale Präsenz und kann sowohl ihre lokal als auch global tätigen Kunden jederzeit effizient und kompetent betreuen. Standardisierte Serviceprozesse sichern nach Inbetriebnahme der Anlagen die Verfügbarkeit und Werthaltigkeit ihrer Investitionen. Für den Erfolg sind Kundennähe sowie kurze Reaktions- und Lieferzeiten entscheidend. Deshalb wendet Komax seit Jahren das Motto «global lokal» konsequent an.

Tobias Rölz

 

Tobias is responsible for Market & Digital Services of the Komax Group and a member of the Executive Committee. In 2017 Tobias started at Komax being the VP for Global IT and all digital Services and was promoted July 1st 2020. He is responsible for all Sales and Service activities globally as well as   – beside the classical IT business – all digital services Komax is offering to its customers. Tobias passion are the development and implementation of digital strategies – jointly with his peers, colleagues and his sales and service-team.

Before working for Komax Tobias was working 9 years for Hilti in the principality of Liechtenstein and 10 years for Continental in Germany and China. Tobias owns an executive MBA from the Kellogg School of Management in Evanston (USA) and the WHU in Germany as well as a German Diploma in Information Technology. Privately he is married and has two kids in the age of six and four. 

 

Als Pionier und Marktführer der automatisierten Kabelverarbeitung versorgt Komax ihre Kunden mit innovativen, zukunftsfähigen Lösungen in allen Bereichen, in denen präzise Kontaktverbindungen gefragt sind. Komax stellt Serienmaschinen und kundenspezifische Anlagen für alle Automatisierungs- und Individualisierungsgrade her. Qualitätssicherungsmodule, Testgeräte sowie intelligente Vernetzungslösungen runden das Portfolio ab und sorgen für eine sichere und effiziente Produktion. Komax konzentriert sich schwergewichtig auf vier Marktsegmente: Automotive, Aerospace, Telecom/Datacom und Industrial.

Global lokal

Komax ist ein global tätiges Schweizer Unternehmen, das in Europa, Nord- und Südamerika, Asien sowie in Afrika produziert. Es erbringt über Tochtergesellschaften und unabhängige Vertretungen Verkaufs- und Serviceunterstützung in über 60 Ländern lokal vor Ort. Damit verfügt Komax über eine einzigartige globale Präsenz und kann sowohl ihre lokal als auch global tätigen Kunden jederzeit effizient und kompetent betreuen. Standardisierte Serviceprozesse sichern nach Inbetriebnahme der Anlagen die Verfügbarkeit und Werthaltigkeit ihrer Investitionen. Für den Erfolg sind Kundennähe sowie kurze Reaktions- und Lieferzeiten entscheidend. Deshalb wendet Komax seit Jahren das Motto «global lokal» konsequent an.

Peter Seidel

Peter Seidel is the CIO of German aerospace company Lilium. Prior to this post, Seidel worked for 20 years at BMW. In his last function as Vice President of the BMW Group IT, he had a global responsibility for the shopfloor systems and a cross-functional responsibility for the IT in the BMW plants in the EMEA region. Before that role, he had a variety of management functions in IT, including CIO of BMW Financial Services, and delivered large scale projects in after sales.

Seidel has strategic and operative competencies in leading international IT organisations combined with profound experiences in IT delivery (DevOps), IT governance, IT sourcing, and cybersecurity. He began his career as a consultant leading multiple projects related to business process reengineering and system integration in the financial services industry. 

Lilium is a German aerospace company which is the developer of the Lilium Jet, an electrically powered personal air vehicle capable of vertical take-off and landing flight. In March 2020, Lilium raised $240 million in funding led by Tencent, with participation of previous backers such as Atomico, Freigeist and LGT. In January 2021, it was reported that Lilium was seeking to become a listed company via a special-purpose acquisition company (SPAC). The company completed a SPAC merger in September 2021.

Peter Seidel

Peter Seidel is the CIO of German aerospace company Lilium. Prior to this post, Seidel worked for 20 years at BMW. In his last function as Vice President of the BMW Group IT, he had a global responsibility for the shopfloor systems and a cross-functional responsibility for the IT in the BMW plants in the EMEA region. Before that role, he had a variety of management functions in IT, including CIO of BMW Financial Services, and delivered large scale projects in after sales.

Seidel has strategic and operative competencies in leading international IT organisations combined with profound experiences in IT delivery (DevOps), IT governance, IT sourcing, and cybersecurity. He began his career as a consultant leading multiple projects related to business process reengineering and system integration in the financial services industry. 

Lilium is a German aerospace company which is the developer of the Lilium Jet, an electrically powered personal air vehicle capable of vertical take-off and landing flight. In March 2020, Lilium raised $240 million in funding led by Tencent, with participation of previous backers such as Atomico, Freigeist and LGT. In January 2021, it was reported that Lilium was seeking to become a listed company via a special-purpose acquisition company (SPAC). The company completed a SPAC merger in September 2021.

Dr. Martin Petry

Hilti stands for quality, innovation and direct customer relationships. Some 31,000 employees around the world, in more than 120 countries, contribute to making work on construction sites simpler, faster and safer while inspiring customers every single day. With products, system solutions, software and services that provide clear added value.

Having roughly 280,000 individual customer contacts each day, many ideas for improvement are often developed directly on construction sites while talking to customers. If there is a challenge for which no Hilti solution exists, one will be developed. This is why we invest approximately 6 percent of sales each year in research and development. From product development to manufacturing, logistics, sales and services, we cover the entire value-added chain.

Dr. Martin Petry

Hilti stands for quality, innovation and direct customer relationships. Some 31,000 employees around the world, in more than 120 countries, contribute to making work on construction sites simpler, faster and safer while inspiring customers every single day. With products, system solutions, software and services that provide clear added value.

Having roughly 280,000 individual customer contacts each day, many ideas for improvement are often developed directly on construction sites while talking to customers. If there is a challenge for which no Hilti solution exists, one will be developed. This is why we invest approximately 6 percent of sales each year in research and development. From product development to manufacturing, logistics, sales and services, we cover the entire value-added chain.

Jean-Claude Flury

V-ZUG has stood for Premium Swiss Quality for over a hundred years. Top quality is rooted not just in tradition but also specifically in a commitment to progress: inventions and innovations from Zug repeatedly set new standards worldwide. For decades, V-ZUG has relied upon proven ingredients and values like quality, precision, innovation and

customer orientation together with plenty of Swiss engineering talent and know-how. Family-owned since it was formed in 1913, V-ZUG is one of the biggest employers in the canton of Zug. The high-tech company employs state-of-the-art working methods and over 1,400 highly qualified, motivated staff to develop and produce premium household appliances in Switzerland that make everyday life easier. More than 4.5 million appliances are in use around the country – V-ZUG plays an important role in everyday Swiss life. The V-ZUG philosophy has always included longevity and effectiveness in use, together with sparing employment of resources – in both its appliances which lead the field in terms of energy efficiency and its operating infrastructure. In the hundred years or more that it has existed, the progressive company has impressed time and again with pioneering work and world exclusives together with strong design skills that combine functionality and aesthetics.

Jean-Claude Flury has master’s degrees in law and ICT management. He started his career in IT in 1992 during law school, first as a systems engineer and then as an SAP consultant. He worked on several projects for a large pharmaceutical company in the USA and Europe. In 2005 Jean-Claude joined Siegfried AG as a senior project manager where he was responsible for group-wide projects in logistics and global ERP roll-outs. From 2009 Jean-Claude acted as global head of business applications and vice president of the global IT. He joined V-ZUG in December 2018 where he acts as CIO. He is also a member of the board of directors of DSAG, the German-speaking SAP user group.

Goals 2022ff.: Enhancing the digital customer experience (service, apps, smart home)

Jean-Claude Flury

V-ZUG has stood for Premium Swiss Quality for over a hundred years. Top quality is rooted not just in tradition but also specifically in a commitment to progress: inventions and innovations from Zug repeatedly set new standards worldwide. For decades, V-ZUG has relied upon proven ingredients and values like quality, precision, innovation and

customer orientation together with plenty of Swiss engineering talent and know-how. Family-owned since it was formed in 1913, V-ZUG is one of the biggest employers in the canton of Zug. The high-tech company employs state-of-the-art working methods and over 1,400 highly qualified, motivated staff to develop and produce premium household appliances in Switzerland that make everyday life easier. More than 4.5 million appliances are in use around the country – V-ZUG plays an important role in everyday Swiss life. The V-ZUG philosophy has always included longevity and effectiveness in use, together with sparing employment of resources – in both its appliances which lead the field in terms of energy efficiency and its operating infrastructure. In the hundred years or more that it has existed, the progressive company has impressed time and again with pioneering work and world exclusives together with strong design skills that combine functionality and aesthetics.

Jean-Claude Flury has master’s degrees in law and ICT management. He started his career in IT in 1992 during law school, first as a systems engineer and then as an SAP consultant. He worked on several projects for a large pharmaceutical company in the USA and Europe. In 2005 Jean-Claude joined Siegfried AG as a senior project manager where he was responsible for group-wide projects in logistics and global ERP roll-outs. From 2009 Jean-Claude acted as global head of business applications and vice president of the global IT. He joined V-ZUG in December 2018 where he acts as CIO. He is also a member of the board of directors of DSAG, the German-speaking SAP user group.

Goals 2022ff.: Enhancing the digital customer experience (service, apps, smart home)

Christian Ammer

Noerr stands for excellence and an entrepreneurial approach. With highly experienced teams of strong characters, Noerr devises and implements solutions for the most complex and sophisticated legal challenges. United by a set of shared values, the firm’s 500+ professionals are driven by one goal: our client’s success.

Listed groups and multinational companies, large and medium-sized family businesses as well as financial institutions and international investors all call on the firm.

As one of the leading European law firms, Noerr is also internationally renowned with offices in ten countries and a global network of top-ranked “best friends” law firms. In addition, Noerr is the exclusive member firm in Germany for Lex Mundi, the world’s leading network of independent law firms with in-depth experience in 100+ countries worldwide.

Christian Ammer

Noerr stands for excellence and an entrepreneurial approach. With highly experienced teams of strong characters, Noerr devises and implements solutions for the most complex and sophisticated legal challenges. United by a set of shared values, the firm’s 500+ professionals are driven by one goal: our client’s success.

Listed groups and multinational companies, large and medium-sized family businesses as well as financial institutions and international investors all call on the firm.

As one of the leading European law firms, Noerr is also internationally renowned with offices in ten countries and a global network of top-ranked “best friends” law firms. In addition, Noerr is the exclusive member firm in Germany for Lex Mundi, the world’s leading network of independent law firms with in-depth experience in 100+ countries worldwide.

Roman Wetli

I found my entry into the travel industry more than 20 years ago. In recent years we have been able to carry out very successful migrations to our central SAP systems, which today continue to be the backbone for our B2x platforms with APIs. In addition to further migrations, our goals in 2022 are the introduction of M365 and the possibility of being able to offer our customers the full range of flight content from the various flight systems. Another goal is to strengthen the cooperation between business and IT in order to achieve real customer benefits.

Hotelplan was established in 1935 by Migros founder Gottlieb Duttweiler to enable families from simpler backgrounds to take vacations in Switzerland. Over the past decades, Hotelplan has developed into an international travel group – the Hotelplan Group. Today, around 1,900 employees work for the Hotelplan Group in six business units in Europe and around the world. The travel group is active in the areas of beach vacations, individual and round trips, the brokerage of vacation apartments and vacation homes, as well as in the business travel sector. Today, the company is still wholly owned by the Federation of Migros Cooperatives, Switzerland’s largest retail organization, headquartered in Zurich

Roman Wetli

I found my entry into the travel industry more than 20 years ago. In recent years we have been able to carry out very successful migrations to our central SAP systems, which today continue to be the backbone for our B2x platforms with APIs. In addition to further migrations, our goals in 2022 are the introduction of M365 and the possibility of being able to offer our customers the full range of flight content from the various flight systems. Another goal is to strengthen the cooperation between business and IT in order to achieve real customer benefits.

Hotelplan was established in 1935 by Migros founder Gottlieb Duttweiler to enable families from simpler backgrounds to take vacations in Switzerland. Over the past decades, Hotelplan has developed into an international travel group – the Hotelplan Group. Today, around 1,900 employees work for the Hotelplan Group in six business units in Europe and around the world. The travel group is active in the areas of beach vacations, individual and round trips, the brokerage of vacation apartments and vacation homes, as well as in the business travel sector. Today, the company is still wholly owned by the Federation of Migros Cooperatives, Switzerland’s largest retail organization, headquartered in Zurich

Anette Hamann

Beiersdorf Company Principles: We direct all our efforts in all parts of the world to the needs of our customers and the demands of the market. We develop, manufacture, and distribute brand products of reliable quality and of high benefit to the consumer. Our company is uniform throughout the world, while at the same time it takes into account the requirements of each of our diverse markets. We concentrate our activities on areas in which we possess mature competence with the goal of being among the world’s leading suppliers. We believe in fair, aggressive competition. We work continually for good profits, because they are a precondition for the company’s successful long-term development. We believe that creative, needs-oriented research and development is a critical element for the company’s security in the future. We do business in an ecologically responsible manner to protect the environment and natural conditions of our life. We cultivate open communication and reliable, long-term cooperation with our business partners and other social groups. We consider the qualifications, involvement and performance of our employees to be the decisive elements in Beiersdorf’s success. As a result, we have a responsibility towards our employees.

Anette Hamann

Beiersdorf Company Principles: We direct all our efforts in all parts of the world to the needs of our customers and the demands of the market. We develop, manufacture, and distribute brand products of reliable quality and of high benefit to the consumer. Our company is uniform throughout the world, while at the same time it takes into account the requirements of each of our diverse markets. We concentrate our activities on areas in which we possess mature competence with the goal of being among the world’s leading suppliers. We believe in fair, aggressive competition. We work continually for good profits, because they are a precondition for the company’s successful long-term development. We believe that creative, needs-oriented research and development is a critical element for the company’s security in the future. We do business in an ecologically responsible manner to protect the environment and natural conditions of our life. We cultivate open communication and reliable, long-term cooperation with our business partners and other social groups. We consider the qualifications, involvement and performance of our employees to be the decisive elements in Beiersdorf’s success. As a result, we have a responsibility towards our employees.